- OBI -
A German home improvement supplies retailing company.

THE TASK
An internal pro-active round for OBI.

IDEA
With the DIY trend on the rise, the idea is to set up blank billboards on building facades,
prompting passers by to fix it themselves. We equip the frames with the proper tools and materials.
All what the users need to do, is have a sense of creativity and assemble the Billboard.

This way, we encourage people to do the renovations themselves easily with OBI tools.